It used to be that consumers couldn’t really do much wrong. There were clearance sales twice a year – and that was that. Nowadays shopping is a constant hunt for cut-rate discounts, which retailing skillfully takes advantage of: from the special sale item truly sold below the recommended price, all the way to blatant rip-off. The documentary THE MYTH OF BARGAIN-BUYING (original title: MYTHOS SCHNÄPPCHEN) shows for whom bargains pay off and who pays on top.

Screenplay/Directors: Carsten Rau and Hauke Wendler
Camera: Boris Mahlau, Frank Reimann
Editor: Stephan Haase
Commissioning Editors: Sabine Reifenberg, Thomas Michel
Production: PIER 53 Filmproduktion